Lay and Williams Insurance Services, established in 1983 and headquartered in Fort Worth, Texas, brings over four decades of dedicated experience in health insurance and employee benefits. They offer clients tailored solutions that align precisely with individual, family, and organizational needs. Their product portfolio spans individual and family health plans, dental and vision coverage, travel insurance, and comprehensive Medicare solutions, including supplement, Advantage, and prescription drug plans. On the business side, they serve both small- and large-group employers, offering group policies, Health Savings Accounts (HSAs), and plans designed to reduce administrative burden while managing costs effectively.

Lay and Williams partners with leading carriers such as Aetna, Blue Cross Blue Shield of Texas, Cigna, Humana, UnitedHealthcare, and more, ensuring clients access high-quality plans and competitive pricing . Their team of certified agents understands the complexities of the Affordable Care Act and SHOP marketplace, guiding clients through subsidy eligibility, enrollment, and regulation changes with confidence and transparency. They also offer supplemental services like disability, life, identity theft protection, and roadside assistance, demonstrating their commitment to comprehensive well-being .

What sets Lay and Williams apart is their client-centric approach. Each consultation begins with a thorough needs assessment, leading to individually curated packages that balance coverage, cost-efficiency, and ease of administration. Their highly knowledgeable agents, including founding principal Bob Lay, are respected for their professionalism, responsiveness, and industry authority. As members of the National Association of Benefit and Insurance Professionals, they leverage ongoing education and leadership to navigate evolving healthcare legislation.

In every client interaction, Lay and Williams underscores that purchasing insurance is not just a transaction—it’s a partnership. They deliver services with integrity, expertise, and unwavering support, empowering individuals and employers alike to make confident, informed decisions about their health and financial security.